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Opentraction is THE newsletter for African founders

LEARN how to start, grow and get funding for a startup on the continent.

Get actionable insights and real world advice from founders & operators who are building venture backed startups in Africa

What is Opentraction?

Opentraction is a collection of thoughts with actionable insights and stories with tactical advice about building venture backable startups in Africa. 


What's the backstory?

Starting a startup is one of the hardest things you can do, but starting one in Africa makes it even harder.


In more developed ecosystems there are a lot of experienced founders, operators, and investors sharing advice on how to start and grow a startup, unfortunately, the inverse is the case locally.


Whilst a lot of global advice can be applied locally, it comes with a lot of caveats. The African market has a ton of nuances that founders have to be aware of and take into consideration when making decisions that can have a significant impact on the eventual success of their businesses.


So we’ve set out to solve this problem.


We believe the best advice for African founders combines the growth mindset of Silicon Valley whilst understanding the gritty realities of operating in Africa. This expert advice comes from founders, employees and investors of venture backed African startups who have been through some of the challenges of starting, gaining traction and raising funds for their startups 


Who is this for?

Opentraction is THE mailing list for African founders who are just starting out i.e. somewhere between ideating your venture and generating less than $100,000 in annual revenue.


The goal is to interview the most talented people across industries, roles and companies (tech and non-tech), and surface actionable insights (how something works) and tactical advice (how to do something) for founders and aspiring founders.


It's an authentic, honest view on what it means to start, grow and get funding for a startup on the continent.


Why are we doing this?

Our long-term goal with Microtraction is to directly or indirectly help 1,000 companies get funded a year and Opentraction is the first of many experiments that I hope will take us closer to achieving this.

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Made with ❤️ in Lagos 🇳🇬